In spite of the product placements that looked like movie adverts for GMC, Nokia, HP and eBay, Transformers the Movie is entertaining, explosive and exciting. It is so far the best film I’ve seen this “big movies” season; more entertaining than Spiderman 3 and definitely leaves Fantastic Four: Rise of the Silver Surfer in the dust.

Executive Produced by Steven Spielberg and with George Lucas’s Industrial Light and Magic taking care of the CGI work, what would have been an impossible feat in digital animation was rendered and meshed well with real-world scenes. Say, gigantic robots fighting in downtown L.A. looked as real as possible. The action sequences sustained the over-all excitement of the story. In between are humorous bits that often took gander at the young set’s oft foolish, if not hilarious, pursuit of the “cool” and the idiosyncrasies of raising teens whose penchant for the highly commercialized pop culture seem inexhaustible. With Mikaela (Megan Fox) in tow, one autobot’s remark about Sam Witwicky’s (Shia Lebouf) pheromone levels could just as well refer to those of the male audience’s.