I anticipate your needs*

Sandbar Boracay

Can this day be any better? After having my brunch at nearby Bamboo Lounge, I decided to rent a beach chair and got very lucky to find one available at The Sandbar for only 100 pesos for a day’s use. Unfortunately, there was no available beach umbrella, so the attendant manning the place moved my rented chair in the shade and promised to get me one once it became available.
While I was out in the water, he found me an umbrella and immediately set it up beside my chair. I don’t normally get this kind of service anywhere else, as a lot of attendants merely pay lip service when they tell you they would do something for you. Say, it’s a way for them to dismiss you.
Sandbar Boracay
When I was reading under the shade of my umbrella, he offered water spritzer to keep my skin hydrated. I didn’t realize that even under the shade and wearing sunscreen at SPF 100, the noontime sun could still be terribly harmful. So after spritzing cold water on my arms and legs, he left the spritzer with me, but not before making sure that its contents were kept cool by placing the bottle in a bucket of ice. 
Twice during the rest of the afternoon, he moved my umbrella to make sure I was in the shade properly and replaced the ice bucket to keep my water spray cool. Having the kind man around also meant there was someone to keep an eye on my beach bag, book and gadgets whenever I had to take a dip in the water,  and he did.
That was just excellent service unlike any other that I encountered anywhere, especially the pricey joints in Makati. I didn’t have to ask him for more assistance yet he was kind enough to offer them, and so I couldn’t be more glad to give him a good tip when I left.
Sadly, I failed to ask for the Kuya‘s name. But if ever you feel like lounging by the beach on Station 1 in Boracay, choose Sandbar and look for the middle-aged gentleman who usually sits by the juice stand beside Bamboo Lounge. He will keep a good eye on your belongings and make sure you are comfortable. Don’t forget to give him a fat tip.
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*According to some literature that I have read in relation to my work, anticipating a customer’s needs is one of the behaviours that lead to advocacy, whereby people have a higher probability of recommending your business to their peers.