On Plausible-Sounding Reasons

I’m on the last chapter of Malcolm Gladwell’s Blink!, a copy of which I borrowed from one of our project managers. While I will surely write a review of the book one of these days, I’d like to share one of the passages that provides a good explanation for why red flags should not be ignored, why good enough is not good at all, and why people find so many excuses for not walking away:

“…what happens is that we come up with a plausible-sounding reason for why we might like or dislike something, and then we adjust our true preference to be in-line with that plausible-sounding reason.”