Now, you can add videos to your Instagram

Just when you thought oversharing with pictures wasn’t enough, the latest update on popular app, Instagram, now features videos, presumably to compete with Vine.

“The new feature is video. It’s neat: Now you can record video on Instagram. I wish I could say more, but that’s kind of it. When you update the app on your phone, you’ll find a Record button. To do video, hold that button down. You can capture multiple clips, but the total length of your video is capped at 15 seconds long. Why 15 seconds? Because Vine, the near-identical video app that Twitter launched in January, lets you record 6 seconds total, and Facebook wanted to do something 150 percent better.*

“That’s a joke, but I worry it’s one Facebook takes seriously. In the past, I’ve praised Facebook’s talent for quickly, deftly stealing other people’s good ideas. It copied subscriptions from Twitter, automatic groups from Google Plus, check-ins from Foursquare, and created versions of Snapchat and (before purchasing it) Instagram. Nobody should be surprised that Facebook has now cloned Vine, too.”

On Slate: Attack of the Clones